Blar i NTNU Open på forfatter "Myklatun, Øyvind"
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Predicting E-commerce Consumer Behaviour Using Sparse Session Data
Thorrud, Thorstein Kaldahl; Myklatun, Øyvind (Master thesis, 2015)This thesis research consumer behavior in an e-commerce domain by using a data set of sparse session data collected from an anonymous European e-commerce site. The goal is to predict whether a consumer session results in ...